Novogene has launched its refreshed website as part of a broader effort to make its digital service experience clearer, more connected, and easier to navigate for customers worldwide.

The new website is designed to help researchers and customers explore Novogene services more easily, find relevant solutions faster, and move forward with greater clarity. It also serves as an important step in Novogene’s ongoing digital experience upgrade, connecting selected capabilities such as online ordering, customer support, project-related service access, and NovoMagic cloud bioinformatics analysis across the customer journey.

“At Novogene, we are continuously improving the way customers discover, access, and manage our services,” said Evy, Director of Marketing at Novogene. “This new digital experience reflects our commitment to making complex research service journeys simpler, smarter, and more intuitive.”

The updated website provides a clearer structure for service discovery, solution exploration, and customer engagement. Online ordering for select services is currently available in select regions, with additional markets and capabilities expected to roll out progressively.

NovoMagic, Novogene’s cloud bioinformatics analysis platform, also continues to support customers with accessible analysis tools for applications such as mRNA-seq, amplicon sequencing, and more. Together with the refreshed website and selected digital service capabilities, these tools are helping shape a more connected Novogene experience.

This is not simply about adding more features. It is about reducing friction across the research service journey, helping customers spend less time navigating systems and more time focusing on science.