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Copyright © 2026 Novogene Corporation Inc. All rights reserved. For Research Use Only.
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Novogene
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  • Genomics
    • Human Whole Genome Sequencing
    • Whole Exome Sequencing
    • Plant and Animal Whole Genome Sequencing
    • Plant and Animal De Novo Sequencing
    • Microbial Whole Genome Sequencing
    • Microbial De Novo Sequencing

    Metagenomics

    • Shotgun Metagenomics Sequencing
    • Amplicon Sequencing

    Transcriptomics

    • mRNA Sequencing
    • Swift & Express mRNA Sequencing New!
    • Full-Length Transcriptome Sequencing
    • Prokaryotic RNA Sequencing
    • Metatranscriptome Sequencing
    • Total RNA Sequencing
    • Small RNA Sequencing (sRNA‑seq)
    • Whole Transcriptome Sequencing

    Single Cell & Spatial Omics

    • 10x Single Cell Gene Expression
    • Illumina PIP-seq Single Cell 3’ RNA Sequencing New!
    • Spatial Transcriptomics Sequencing New!

    Epigenomics

    • Whole Genome Bisulfite Sequencing (WGBS)
    • Enzymatic Methylation Sequencing
    • Directed Methylation Sequencing (DM-Seq) New!
    • RNA Immunoprecipitation Sequencing (RIP-seq)
    • Chromatin Immunoprecipitation Sequencing (ChIP-seq)
    • Cleavage Under Targets & Tagmentation (CUT&Tag) New!
    • Assay for Transposase-Accessible Chromatin with Sequencing (ATAC-seq)
    • Reduced Representation Bisulfite Sequencing (RRBS)

    Proteomics

    • Quantitative Proteomics New!
    • PTM Proteomics New!
    • Olink Proteomics New!

    Metabolomics

    • Untargeted Metabolomics

    Premade Library

    • Sequencing Only on Illumina Sequencer
    • Sequencing Only on Ultima Sequencer
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    • Bioinformatics Analysis Tool (NovoMagic)
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    • Immuno-oncology
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About UsOur LocationsNews & EventsCareers
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Copyright © 2026 Novogene Corporation Inc. All rights reserved. For Research Use Only.

Welcome to Novogene’s privacy policy.

Last Updated: 07,09,2026


Novogene respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.


Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.


1. IMPORTANT INFORMATION AND WHO WE ARE

2. WHAT DATA WE COLLECT AND HOW WE COLLECT YOUR DATA

3. HOW WE USE YOUR GENETIC DATA

4. HOW WE USE YOUR PERSONAL DATA

5. DISCLOSURES OF YOUR PERSONAL DATA

6. INTERNATIONAL TRANSFERS

7. DATA SECURITY

8. HOW LONG WILL YOU USE MY PERSONAL DATA

9. YOUR LEGAL RIGHTS

10. GLOSSARY

11. PRIVACY RIGHTS FOR RESIDENTS OF CALIFORNIA

12. PRIVACY RIGHTS FOR RESIDENTS OF TEXAS

1. Important Information and Who We Are

Purpose of this Privacy Policy

When we mention “Novogene”, “we”, “us”, or “our” in this privacy policy, we are referring to Novogene Corporation Inc, a company incorporated under the laws of the State of California, with its principal place of business at 8801 Folsom Blvd, Suite 290, Sacramento, CA 95628, USA.


This privacy policy aims to give you information on how Novogene collects and processes your personal data, including any data you may provide through our websites or when you use our services or request to receive information from us.


It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions, comments, or concerns about the Privacy Policy or our processing activities, including any requests to exercise your legal rights, please email us or our data protection officer at the following addresses:

Email: IT@novogeneusa.com

Mail Address: Novogene Corporation Inc., 2921 Stockton Blvd. Suite 1810, Sacramento CA 95817


You have the right to make a complaint at any time to the relevant data protection supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach your relevant supervisory authority so, please contact us in the first instance.


Changes to the Privacy Policy.

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material changes to this Privacy Policy if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Policy.


Third-party Links

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

2. What Data and How We Collect Your Data.

What data we collect.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:


Genetic Data including genetic analysis from anonymized DNA and RNA samples, which has been rendered anonymous in such a manner that the individual is not or no longer identifiable by us.
Identity Data includes first name, last name, username or similar identifier, account ID and job title.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account.
Payment Data includes payment method and transaction status. Full payment card details are processed by secure third-party payment providers and are not stored by us.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us, such as order details, purchase history and invoices.
Technical Data includes internet protocol (IP) address, device identifiers, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, log data and other technology on the devices you use to access our websites.
Profile Data includes your username and password, login credentials, account preferences, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our websites, products and services , such as browsing behavior, product views, cart activity, and interaction with our features.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences , your subscription status and your communication history.
Security and Compliance Data includes fraud detection indicators, risk signals, and audit logs (where applicable).


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.


How we collect your data.

We use different methods to collect data from and about you including through:


Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise.

This includes personal data you provide when you:

create an account
apply for our services
purchase our products
provide delivery details
subscribe to our service or publications
request marketing to be sent to you
give us feedback or contact us


Automated technologies or interactions.  As you interact with our websites, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.


Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below

Anonymized Data (specifically including genetic data and DNA samples) from our clients.
Technical Data from the following parties:
analytics providers
advertising networks
search information providers
Contact, Payment, Financial and Transaction Data from providers of technical, payment and delivery services.
Identity and Contact Data from data brokers or aggregators.
Security and Compliance Data from payment service providers, logistics partners, fraud prevention providers, and marketing or analytics partners, where permitted by law.

3. How We Use Your Genetic Data.

To provide our product or services, Novogene may collect, receive and process biological samples to isolate and sequence DNA and RNA. Novogene only processes such genetic data that has been rendered anonymous in such a manner that the origin of such genetic data is not or no longer identifiable by us, however, it is possible that our analysis includes enough genetic markers to be unique to an individual, even if we have removed other names or identifiers.


Novogene may store resulting genetic data and use the genetic data to provide our products and services, and share relevant genetic data with an authorized research partner or client when necessary to enable the partner or client to validate a test finding and in accordance with rights granted to Novogene, such as under the relevant terms of products or services. We do not sell genetic data and will only disclose it as authorized by our clients or required by law.


In some cases, Novogene may provide or facilitate interpretations of genetic data on behalf of its clients, including clinicians, business partners, and research partners. We require all of our clients to ensure that they obtain explicit and specific consent from whom genetic information is derived from to permit us to carry out our services and to process such genetic data. When a client obtains an informed consent, the client’s own privacy policy and informed consent practices will govern its collection, use, processing, storage, disclosure, and transfer of genetic data.


Novogene’s specific uses of genetic data are described in the table below.

Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.

3. How We Use Your Genetic Data.

To provide our product or services, Novogene may collect, receive and process biological samples to isolate and sequence DNA and RNA. Novogene only processes such genetic data that has been rendered anonymous in such a manner that the origin of such genetic data is not or no longer identifiable by us, however, it is possible that our analysis includes enough genetic markers to be unique to an individual, even if we have removed other names or identifiers.


Novogene may store resulting genetic data and use the genetic data to provide our products and services, and share relevant genetic data with an authorized research partner or client when necessary to enable the partner or client to validate a test finding and in accordance with rights granted to Novogene, such as under the relevant terms of products or services. We do not sell genetic data and will only disclose it as authorized by our clients or required by law.


In some cases, Novogene may provide or facilitate interpretations of genetic data on behalf of its clients, including clinicians, business partners, and research partners. We require all of our clients to ensure that they obtain explicit and specific consent from whom genetic information is derived from to permit us to carry out our services and to process such genetic data. When a client obtains an informed consent, the client’s own privacy policy and informed consent practices will govern its collection, use, processing, storage, disclosure, and transfer of genetic data.


Novogene’s specific uses of genetic data are described in the table below.

Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.

4. How We Use Your Personal Data

We process your personal data for the business and commercial purposes described in this policy. These purposes include:

Fulfilling our contracts and providing our services (e.g., account registration, order processing, delivery).
Operating, improving, and protecting our business and websites (e.g., fraud prevention, service optimization).
Complying with applicable laws and regulations.
Marketing and communications, subject to your consent where required by law. You may withdraw consent at any time.


Purposes for Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the corresponding business purposes for such processing.

Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)

4. How We Use Your Personal Data

We process your personal data for the business and commercial purposes described in this policy. These purposes include:

Fulfilling our contracts and providing our services (e.g., account registration, order processing, delivery).
Operating, improving, and protecting our business and websites (e.g., fraud prevention, service optimization).
Complying with applicable laws and regulations.
Marketing and communications, subject to your consent where required by law. You may withdraw consent at any time.


Purposes for Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the corresponding business purposes for such processing.

Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional Offers from Novogene.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).


You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party Marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes..

Opting Out

Unless you tell us otherwise by “unsubscribing” or “opting out”, we may also contact you regarding other products, services and related information that may be of interest to you. You can exercise your right to prevent such contact by setting your preferences on the Site or sending a letter to Novogene to the address as set forth. Please note that you may not unsubscribe or opt-out of account management communications (e.g., billing, status emails, support issues). Please note that opting out of marketing does not apply to non-promotional, transactional communications necessary to administer your account, process orders, provide support, or respond to your inquiries.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. You may set your browser software to reject cookies, but please note that some parts of our websites may become inaccessible or not function properly.


For more information about the cookies we use, please see cookie policy.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.


If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Failure to Provide Personal Data.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at that time.

Children’s Privacy.

WE COMPLY WITH THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT OF 1998 (“COPPA”). COPPA REQUIRES THAT WEB SITE OPERATORS NEVER KNOWINGLY REQUEST PERSONALLY IDENTIFIABLE INFORMATION FROM ANYONE UNDER THE AGE OF 13 WITHOUT REQUESTING VERIFIABLE PARENTAL CONSENT.


In accordance with COPPA, we do not knowingly collect any personally identifiable information from individuals under the age of 13. Our products and services are primarily offered to adults and are not directed to children under the age of 13. If we determine that a user of this Site is under the age of 13, we will not maintain or use his or her personally identifiable information. If you suspect that someone under the age of 13 has submitted their personal information through the Site, please contact us using the information as set forth.

5. Disclosures of Your Personal Data

We may share your personal data with the following categories of third parties:

Service providers that perform functions on our behalf, including:

IT and system administration providers, customer support platforms, analytics services, and fraud prevention tools;
Payment processors that handle transaction processing (we do not store full payment card numbers on our systems; payment data is processed directly by secure third-party payment providers in accordance with industry standards);
Logistics and delivery partners that fulfill orders and handle returns, to the extent necessary to complete your purchase;


Professional advisers, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.


Internal Revenue Service (IRS), regulators and other authorities based in the United States who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We share your personal data within the Novogene Group including affiliated companies located across the globe. For a complete list of Novogene affiliated companies, please refer to the Glossary section of this Privacy Policy.


You acknowledge and consent that any information you provide or that we may collect may be used, processed, and transferred to those countries or territories where one or more of Novogene Group’s affiliates is located, except not to any “covered persons” or “countries of concern” pursuant to 28 C.F.R. Part 202 , and the laws of such countries or territories may not offer the same level of data protection as the country where you reside.  However, Novogene seeks to utilize the same standards, at least as restrictive as the standard stated in this Privacy Policy, when dealing and transferring your data.


Novogene acknowledges and seeks to comply with the latest EU legal developments regarding data transfers to a non-EU country. In the event that your personal data, as referred to in this Privacy Policy, is transferred to a country outside of the European Economic Area, the United Kingdom, and Switzerland, Novogene ensures that appropriate data protection safeguards are in place, including but not limited to:

Adequacy decision: Novogene will only transfer your personal data to non-EU countries which have been determined as having an adequate level of data protection. For further details, please visit European Commission – Adequacy Decisions.
Contractual safeguards: Novogene will enter into Standard Contractual Clauses as previously approved by the European Commission and/or other standard clauses that may be prescribed by the applicable data protection laws. For further details, please visit European Commission – Standard Contractual Clauses.

Any liability for any claims, losses, or damages arising under this Privacy Policy, including but not limited to, claims or losses attributable to the use, processing, and transfer of information between Novogene Group’s Affiliates are governed by the terms and conditions of Novogene’s Official Quotation, which is incorporated by reference herein.

Novogene shall not acquire, and hereby disclaims, any ownership or proprietary interest of any kind (whether legal or equitable, present or future) in or to the Client Materials and any samples derived therefrom arising from Novogene receiving, storing, handling, transferring, testing, processing, analyzing, or otherwise using such Client Materials or samples in connection with the Services. The foregoing shall apply to any data, results, analyses, reports, information, or other materials derived from Client Materials or samples.

Please contact us for any queries related to the specific transfer mechanisms used by Novogene.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instruction, and they are subject to a duty of confidentiality.


For genomic sequencing data, we employ reasonable encryption methods, restriction on access, and other cybersecurity best practices as required by applicable state law.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. How Long Will You Use My Personal Data For?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.


To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


In some circumstances you can ask us to delete your data: see [your legal rights] below for further information.


In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your Legal Rights.

You may have certain rights regarding your personal data under applicable U.S. state privacy laws, such as the right to access and receive a copy of your personal information, correct inaccurate or incomplete data, request deletion of your personal data, obtain data portability in a structured, usable format, limit the use and disclosure of your sensitive personal information, or opt out of targeted advertising, the sale of personal information, or other processing activities as permitted by state law.

No Fee Usually Required.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.


What We May Need From You.

To exercise any rights available to you under applicable state law, please contact us using the contact information listed in the privacy policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We will respond to you within the timeframe required by applicable law.


For detailed information about privacy rights specific to residents of California and Texas, please refer to the state-specific sections later in this policy.

10. Glossary

Email Privacy.

When you communicate with us over email, we process your data for communication purposes, and we store this data in our systems. Your data is processed in order to communicate with you, provide you with information about our products and company or to process your inquiry and respond to your requests.


You may opt out of receiving marketing or promotional emails from us at any time as described in this policy. Even if you opt out of marketing, we may still contact you regarding your account, transactions, or other non-promotional matters as permitted by law. 

 

Consent.

In providing Personal Information to Novogene through the Site or by using our products or services, you are consenting and agreeing to our collection and use of private data in accordance with this Privacy Policy.

 

Linked Websites.

This Policy does not apply to any third-party websites linked from the Site or that may provide links to the Site. Any use of such third-party websites shall be governed by the privacy and other policies of such other websites, and Pacific Biosciences accepts no responsibility for the privacy and/or security of any information you may submit to any third-party websites.

 

Data Sharing.

Please remember that any content you or any user uploads to our Services may be publicly available to other users by default and may be collected and used by these other users, and transferred, or made public, without our consent. Be careful not to include or attach any identifiers including, for example, labeling a file with an individual’s name, identifier, date of service, or other similar information. Any use or further disclosure of any content by another user of our Services is not a use or disclosure by us. We do not control the policies and practices of any third-party sites or services. Additionally, when you share information with third parties, that information may be passed along or made public by others. Therefore, anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.

11. Privacy Rights for Residents of California

This section applies to residents of the State of California, as provided under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”), and supplements the main Privacy Policy. This section does not apply to personal information we process on behalf of other businesses, information that is subject to federal or state medical privacy laws (such as HIPAA or CMIA), publicly available information as defined by the CCPA/CPRA, or information that is otherwise exempt under the CCPA/CPRA. Any terms defined in the CCPA/CPRA have the same meaning when used in this section.


Categories of Personal Information We Collect and Disclose

We have collected the following categories of personal information about California residents in the preceding 12 months, as described more fully in Sections 2 and 4 of this Privacy Policy:

CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No

11. Privacy Rights for Residents of California

This section applies to residents of the State of California, as provided under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”), and supplements the main Privacy Policy. This section does not apply to personal information we process on behalf of other businesses, information that is subject to federal or state medical privacy laws (such as HIPAA or CMIA), publicly available information as defined by the CCPA/CPRA, or information that is otherwise exempt under the CCPA/CPRA. Any terms defined in the CCPA/CPRA have the same meaning when used in this section.


Categories of Personal Information We Collect and Disclose

We have collected the following categories of personal information about California residents in the preceding 12 months, as described more fully in Sections 2 and 4 of this Privacy Policy:

CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No

We do not sell or share personal information of California residents within the meaning of “sold” or “shared” under the CCPA/CPRA, and we have not done so in the past 12 months. Further, we do not have actual knowledge that we sell or share personal information of residents under 16 years of age. We only use sensitive personal information for the specific business purposes set forth above and permissible under the CCPA, and do not use sensitive personal information to infer characteristics about you.

 

Your California Privacy Rights

If you are a California resident, you have the additional rights as described below.


Right to Know About Personal Information Collected, Disclosed, or Sold.


In addition to the rights described in other sections of this Privacy Policy, California law permits California residents to request and obtain from us twice a year, free of charge, information about our collection and use of your personal information. Novogene does not share your personally identifiable information with third parties for their own marketing purposes without your consent. Once we receive and confirm your verifiable consumer request (instructions and description below), we will disclose to you:


· The categories of personal information we collected about you;

· The categories of sources for the personal information we collected about you;

· Our business or commercial purpose for collecting or disclosing that personal information;

· The categories of third parties with whom we disclose that personal information;

· The specific pieces of personal information we collected about you;

· If we disclosed your personal information for a business purpose, a list of disclosures identifying the categories of personal information that each category of recipient purchased or obtained; If we shared your personal information for cross-context behavioral advertising, a list of categories of personal information shared with each category of third party.


Right to Access & Data Portability

You have the right to obtain a portable copy of the personal information you have provided to us, in a structured, commonly used, machine-readable format.


Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions (such as when the information is necessary to complete a transaction, detect security incidents, comply with a legal obligation, or make other internal and lawful uses of the information).


Right to Correct

You have the right to request correction of inaccurate personal information we maintain about you. If we correct your information based on your request, we will, upon your request, provide you with the name of the source from which the inaccurate information originated, or we will notify that source ourselves. We will also take reasonable steps to ensure the corrected information remains accurate and is not overwritten by subsequent updates from the same source (e.g., a data broker). In the specific case of health information, if we deny your correction request, you have the right to submit a written statement of dispute (not to exceed 250 words) regarding the accuracy of the information. Upon your request, we will provide this statement to any party that previously received the disputed information.


Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct us to limit the use or disclosure of your sensitive personal information to those uses which are necessary to perform the services or provide the goods reasonably expected by an average consumer, or as otherwise authorized by law. 


Right to Opt-Out of Sale or Sharing

California residents have the right to opt out of the “sale” or “sharing” of their personal information for cross-context behavioral advertising. We do not currently sell or share your personal information in this manner. Should our practices change in the future, we will update this notice and provide you with an effective opt-out mechanism. You may enforce this right by emailing our data protection officer at IT@novogeneusa.com or write to Novogene Corporation Inc., 2921 Stockton Blvd. Suite 1810, Sacramento CA 95817


Please note that we may continue to share your personal information with our service providers for such essential purposes described above and other such circumstances.


Non-Discrimination

We support your ability to exercise your privacy rights. We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:


· Deny you goods or services.

· Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

· Provide you a different level or quality of goods or services.

· Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

 

Response Timing and Format.

We endeavor to substantively respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosure we provide will only cover the 12- month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may ask you to provide information to verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf, subject to verification.

 

California Shine the Light Law.

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please email us at IT@novogeneusa.com.

12. Privacy Rights for Residents of Texas

This section applies to residents of the State of Texas, as provided under the Texas Data Privacy and Security Act (“TDPSA”) and other applicable laws and regulations, and supplements the main Privacy Policy. It does not apply to personal data we process on behalf of our business clients pursuant to written service agreements, de-identified or aggregated data, or information exempt from the TDPSA under applicable law.

Categories of Personal Data Collected, Used, and Disclosed

The personal data we collect about Texas residents aligns with the data categories described in Section 2 of this Privacy Policy, including data collected through our website, CSS customer service platform, and all related products and services. We process these categories of personal data for the business and commercial purposes set forth in Section 4 of this Privacy Policy.


We disclose personal data to the following categories of third parties for business purposes, as described in Section 5 of this Privacy Policy:


· IT, customer support, analytics and fraud prevention service providers

· Payment processors and logistics/delivery partners

· Professional advisors (legal, audit, insurance)

· U.S. federal and state regulatory and government authorities, as required by law

· Successors in the event of a business transaction (merger, asset sale, etc.)


We do not “sell” personal data of Texas residents for monetary consideration, and we only process sensitive personal data for purposes permitted by the TDPSA, and do not use sensitive data to infer characteristics about you. We do not engage in “targeted advertising” or “profiling” that produces legal or similarly significant effects concerning you, as those terms are defined by the TDPSA. Should our practices change, we will update this notice and provide you with an effective mechanism to opt out.


We process sensitive personal data only after obtaining your affirmative consent, as required by the TDPSA. Your consent is freely given, informed, and unambiguous. You have the right to withdraw your consent at any time, subject to applicable legal and contractual limitations. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

 

Data Storage and Transfers

We comply with applicable Texas privacy and data protection laws. For our users in Texas,human genomic data is stored and processed solely within the United States, and we maintain administrative, technical, and physical safeguards designed to protect that data in accordance with state law.

 

Your Privacy Rights

If you are a Texas resident, you have the following rights under the TDPSA, subject to applicable exceptions:


· Right to Confirm and Access: You have the right to confirm whether we are processing your personal data, and to access the personal data we hold about you.

· Right to Correction: You have the right to request correction of inaccurate personal data we maintain about you, taking into account the nature of the personal data and the purposes of processing.

· Right to Deletion: You have the right to request deletion of personal data we have collected about you, subject to exceptions such as completing a transaction, complying with legal obligations, or exercising legal claims.

· Right to Data Portability: You have the right to obtain a copy of your personal data in a structured, commonly used and machine-readable format, to the extent technically feasible, that allows you to transmit the data to another controller without hindrance.

· Right to Opt Out of Targeted Advertising: You have the right to opt out of the processing of your personal data for targeted advertising purposes. We currently do not engage in targeted advertising activities that trigger this right under the TDPSA; should our practices change, we will update this policy and provide an accessible opt-out mechanism.

· Right to Opt Out of Sale of Personal Data: You have the right to opt out of the sale of your personal data. As noted above, we do not sell personal data of Texas residents at this time.

· Right to Opt Out of Processing of Sensitive Personal Data: You have the right to opt out of processing of your sensitive personal data for purposes beyond those necessary to perform the services you have requested or as otherwise permitted by the TDPSA.

· Right to Non-Discrimination: We will not discriminate against you for exercising your rights under the TDPSA. We will not deny you goods or services, charge different prices, or provide a different level of service solely because you have exercised your privacy rights.

 

Exercising Your Rights and Appeal

To exercise any of the rights described above, please contact us via email at IT@novogeneusa.com or by mail at: Novogene Corporation Inc., 2921 Stockton Blvd. Suite 1810, Sacramento CA 95817.


We may ask you to provide information to verify your identity before processing your request. You may also designate an authorized agent to submit requests on your behalf with valid written authorization, subject to verification.


We will respond to verifiable requests within 45 days of receipt. We may extend this period by up to an additional 60 days for complex requests, in which case we will notify you of the extension and the reason for the delay within the initial 45-day period. If we decline to take action on your request, we will provide an explanation for our decision. You may appeal our decision within 60 days of receiving our response by contacting us at the email address above. We will respond to your appeal within 60 days. If the appeal is denied, you may contact the Texas Attorney General to submit a complaint at (800) 621-0508 or online at https://www.texasattorneygeneral.gov/consumer-protection.


To the extent that we process de-identified data, we maintain and use such data only in a de-identified form and do not attempt to re-identify it.

Your Privacy ChoicesPrivacy PolicyCookie PolicyCareers

Welcome to Novogene’s privacy policy.

Last Updated: 07,09,2026


Novogene respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.


Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.


1. IMPORTANT INFORMATION AND WHO WE ARE

2. WHAT DATA WE COLLECT AND HOW WE COLLECT YOUR DATA

3. HOW WE USE YOUR GENETIC DATA

4. HOW WE USE YOUR PERSONAL DATA

5. DISCLOSURES OF YOUR PERSONAL DATA

6. INTERNATIONAL TRANSFERS

7. DATA SECURITY

8. HOW LONG WILL YOU USE MY PERSONAL DATA

9. YOUR LEGAL RIGHTS

10. GLOSSARY

11. PRIVACY RIGHTS FOR RESIDENTS OF CALIFORNIA

12. PRIVACY RIGHTS FOR RESIDENTS OF TEXAS

1. Important Information and Who We Are

Purpose of this Privacy Policy

When we mention “Novogene”, “we”, “us”, or “our” in this privacy policy, we are referring to Novogene Corporation Inc, a company incorporated under the laws of the State of California, with its principal place of business at 8801 Folsom Blvd, Suite 290, Sacramento, CA 95628, USA.


This privacy policy aims to give you information on how Novogene collects and processes your personal data, including any data you may provide through our websites or when you use our services or request to receive information from us.


It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions, comments, or concerns about the Privacy Policy or our processing activities, including any requests to exercise your legal rights, please email us or our data protection officer at the following addresses:

Email: IT@novogeneusa.com

Mail Address: Novogene Corporation Inc., 2921 Stockton Blvd. Suite 1810, Sacramento CA 95817


You have the right to make a complaint at any time to the relevant data protection supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach your relevant supervisory authority so, please contact us in the first instance.


Changes to the Privacy Policy.

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material changes to this Privacy Policy if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Policy.


Third-party Links

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

2. What Data and How We Collect Your Data.

What data we collect.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:


Genetic Data including genetic analysis from anonymized DNA and RNA samples, which has been rendered anonymous in such a manner that the individual is not or no longer identifiable by us.
Identity Data includes first name, last name, username or similar identifier, account ID and job title.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account.
Payment Data includes payment method and transaction status. Full payment card details are processed by secure third-party payment providers and are not stored by us.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us, such as order details, purchase history and invoices.
Technical Data includes internet protocol (IP) address, device identifiers, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, log data and other technology on the devices you use to access our websites.
Profile Data includes your username and password, login credentials, account preferences, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our websites, products and services , such as browsing behavior, product views, cart activity, and interaction with our features.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences , your subscription status and your communication history.
Security and Compliance Data includes fraud detection indicators, risk signals, and audit logs (where applicable).


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.


How we collect your data.

We use different methods to collect data from and about you including through:


Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise.

This includes personal data you provide when you:

create an account
apply for our services
purchase our products
provide delivery details
subscribe to our service or publications
request marketing to be sent to you
give us feedback or contact us


Automated technologies or interactions.  As you interact with our websites, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.


Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below

Anonymized Data (specifically including genetic data and DNA samples) from our clients.
Technical Data from the following parties:
analytics providers
advertising networks
search information providers
Contact, Payment, Financial and Transaction Data from providers of technical, payment and delivery services.
Identity and Contact Data from data brokers or aggregators.
Security and Compliance Data from payment service providers, logistics partners, fraud prevention providers, and marketing or analytics partners, where permitted by law.

3. How We Use Your Genetic Data.

To provide our product or services, Novogene may collect, receive and process biological samples to isolate and sequence DNA and RNA. Novogene only processes such genetic data that has been rendered anonymous in such a manner that the origin of such genetic data is not or no longer identifiable by us, however, it is possible that our analysis includes enough genetic markers to be unique to an individual, even if we have removed other names or identifiers.


Novogene may store resulting genetic data and use the genetic data to provide our products and services, and share relevant genetic data with an authorized research partner or client when necessary to enable the partner or client to validate a test finding and in accordance with rights granted to Novogene, such as under the relevant terms of products or services. We do not sell genetic data and will only disclose it as authorized by our clients or required by law.


In some cases, Novogene may provide or facilitate interpretations of genetic data on behalf of its clients, including clinicians, business partners, and research partners. We require all of our clients to ensure that they obtain explicit and specific consent from whom genetic information is derived from to permit us to carry out our services and to process such genetic data. When a client obtains an informed consent, the client’s own privacy policy and informed consent practices will govern its collection, use, processing, storage, disclosure, and transfer of genetic data.


Novogene’s specific uses of genetic data are described in the table below.

Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.

3. How We Use Your Genetic Data.

To provide our product or services, Novogene may collect, receive and process biological samples to isolate and sequence DNA and RNA. Novogene only processes such genetic data that has been rendered anonymous in such a manner that the origin of such genetic data is not or no longer identifiable by us, however, it is possible that our analysis includes enough genetic markers to be unique to an individual, even if we have removed other names or identifiers.


Novogene may store resulting genetic data and use the genetic data to provide our products and services, and share relevant genetic data with an authorized research partner or client when necessary to enable the partner or client to validate a test finding and in accordance with rights granted to Novogene, such as under the relevant terms of products or services. We do not sell genetic data and will only disclose it as authorized by our clients or required by law.


In some cases, Novogene may provide or facilitate interpretations of genetic data on behalf of its clients, including clinicians, business partners, and research partners. We require all of our clients to ensure that they obtain explicit and specific consent from whom genetic information is derived from to permit us to carry out our services and to process such genetic data. When a client obtains an informed consent, the client’s own privacy policy and informed consent practices will govern its collection, use, processing, storage, disclosure, and transfer of genetic data.


Novogene’s specific uses of genetic data are described in the table below.

Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
Purpose/ActivityDescription of Use
To provide support and maintenance services to clients who use our products and services.To meet our contractual obligations and provide customer support.
To provide genotyping and sequencing services and analysis for our clients, including clinicians, business partners, and research partners.Under a contract and/or informed consent subject to applicable legal and ethical safeguards, we may share genomic information with authorized partners and experts.
To conduct genotyping and sequencing services and analysis for research or clinical trials.Under a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.
To conduct genotyping and sequencing services and analysis for quality control, process and product development and improvements, and optimization in our labs to reflect quality improvements and advances in our technologyUnder a contract and/or informed consent subject to applicable legal requirements and/or legal and ethical safeguards, we may share genomic information with authorized partners and experts.
Genomic information may be shared with regulatory agencies only as required by law or regulation.

4. How We Use Your Personal Data

We process your personal data for the business and commercial purposes described in this policy. These purposes include:

Fulfilling our contracts and providing our services (e.g., account registration, order processing, delivery).
Operating, improving, and protecting our business and websites (e.g., fraud prevention, service optimization).
Complying with applicable laws and regulations.
Marketing and communications, subject to your consent where required by law. You may withdraw consent at any time.


Purposes for Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the corresponding business purposes for such processing.

Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)

4. How We Use Your Personal Data

We process your personal data for the business and commercial purposes described in this policy. These purposes include:

Fulfilling our contracts and providing our services (e.g., account registration, order processing, delivery).
Operating, improving, and protecting our business and websites (e.g., fraud prevention, service optimization).
Complying with applicable laws and regulations.
Marketing and communications, subject to your consent where required by law. You may withdraw consent at any time.


Purposes for Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the corresponding business purposes for such processing.

Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)
Purpose/ActivityType of dataDescription of Purpose
To register you as a new customer(a) Identity
(b) Contact
To fulfill our contractual obligations to you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Deliver your order and handle returns
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Payment
(f) Marketing and Communications
(g) Security and Compliance
(a) To fulfill our contractual obligations to you
(b) For our legitimate business purposes (to recover debts due to us)
(c) For our legitimate business purposes (to ensure secure and accurate order fulfillment and fraud prevention)
To carry out our genome sequencing services and other services to our clients(a) Genetic data(a) Performance of a contract with our clients
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Providing customer support, handling disputes
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Transaction
(a) To fulfill our contractual obligations to you
(b) To comply with applicable legal and regulatory requirements
(c) For our legitimate business purposes (to keep our records updated and to study how customers use our products/services and provide after-sales support)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(d) Security and Compliance
(a) For our legitimate business purposes (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) To comply with applicable legal and regulatory requirements
To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
For our legitimate business purposes (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
For our legitimate business purposes (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
For our legitimate business purposes (to develop our products/services and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional Offers from Novogene.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).


You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party Marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes..

Opting Out

Unless you tell us otherwise by “unsubscribing” or “opting out”, we may also contact you regarding other products, services and related information that may be of interest to you. You can exercise your right to prevent such contact by setting your preferences on the Site or sending a letter to Novogene to the address as set forth. Please note that you may not unsubscribe or opt-out of account management communications (e.g., billing, status emails, support issues). Please note that opting out of marketing does not apply to non-promotional, transactional communications necessary to administer your account, process orders, provide support, or respond to your inquiries.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. You may set your browser software to reject cookies, but please note that some parts of our websites may become inaccessible or not function properly.


For more information about the cookies we use, please see cookie policy.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.


If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Failure to Provide Personal Data.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at that time.

Children’s Privacy.

WE COMPLY WITH THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT OF 1998 (“COPPA”). COPPA REQUIRES THAT WEB SITE OPERATORS NEVER KNOWINGLY REQUEST PERSONALLY IDENTIFIABLE INFORMATION FROM ANYONE UNDER THE AGE OF 13 WITHOUT REQUESTING VERIFIABLE PARENTAL CONSENT.


In accordance with COPPA, we do not knowingly collect any personally identifiable information from individuals under the age of 13. Our products and services are primarily offered to adults and are not directed to children under the age of 13. If we determine that a user of this Site is under the age of 13, we will not maintain or use his or her personally identifiable information. If you suspect that someone under the age of 13 has submitted their personal information through the Site, please contact us using the information as set forth.

5. Disclosures of Your Personal Data

We may share your personal data with the following categories of third parties:

Service providers that perform functions on our behalf, including:

IT and system administration providers, customer support platforms, analytics services, and fraud prevention tools;
Payment processors that handle transaction processing (we do not store full payment card numbers on our systems; payment data is processed directly by secure third-party payment providers in accordance with industry standards);
Logistics and delivery partners that fulfill orders and handle returns, to the extent necessary to complete your purchase;


Professional advisers, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.


Internal Revenue Service (IRS), regulators and other authorities based in the United States who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We share your personal data within the Novogene Group including affiliated companies located across the globe. For a complete list of Novogene affiliated companies, please refer to the Glossary section of this Privacy Policy.


You acknowledge and consent that any information you provide or that we may collect may be used, processed, and transferred to those countries or territories where one or more of Novogene Group’s affiliates is located, except not to any “covered persons” or “countries of concern” pursuant to 28 C.F.R. Part 202 , and the laws of such countries or territories may not offer the same level of data protection as the country where you reside.  However, Novogene seeks to utilize the same standards, at least as restrictive as the standard stated in this Privacy Policy, when dealing and transferring your data.


Novogene acknowledges and seeks to comply with the latest EU legal developments regarding data transfers to a non-EU country. In the event that your personal data, as referred to in this Privacy Policy, is transferred to a country outside of the European Economic Area, the United Kingdom, and Switzerland, Novogene ensures that appropriate data protection safeguards are in place, including but not limited to:

Adequacy decision: Novogene will only transfer your personal data to non-EU countries which have been determined as having an adequate level of data protection. For further details, please visit European Commission – Adequacy Decisions.
Contractual safeguards: Novogene will enter into Standard Contractual Clauses as previously approved by the European Commission and/or other standard clauses that may be prescribed by the applicable data protection laws. For further details, please visit European Commission – Standard Contractual Clauses.

Any liability for any claims, losses, or damages arising under this Privacy Policy, including but not limited to, claims or losses attributable to the use, processing, and transfer of information between Novogene Group’s Affiliates are governed by the terms and conditions of Novogene’s Official Quotation, which is incorporated by reference herein.

Novogene shall not acquire, and hereby disclaims, any ownership or proprietary interest of any kind (whether legal or equitable, present or future) in or to the Client Materials and any samples derived therefrom arising from Novogene receiving, storing, handling, transferring, testing, processing, analyzing, or otherwise using such Client Materials or samples in connection with the Services. The foregoing shall apply to any data, results, analyses, reports, information, or other materials derived from Client Materials or samples.

Please contact us for any queries related to the specific transfer mechanisms used by Novogene.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instruction, and they are subject to a duty of confidentiality.


For genomic sequencing data, we employ reasonable encryption methods, restriction on access, and other cybersecurity best practices as required by applicable state law.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. How Long Will You Use My Personal Data For?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.


To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


In some circumstances you can ask us to delete your data: see [your legal rights] below for further information.


In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your Legal Rights.

You may have certain rights regarding your personal data under applicable U.S. state privacy laws, such as the right to access and receive a copy of your personal information, correct inaccurate or incomplete data, request deletion of your personal data, obtain data portability in a structured, usable format, limit the use and disclosure of your sensitive personal information, or opt out of targeted advertising, the sale of personal information, or other processing activities as permitted by state law.

No Fee Usually Required.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.


What We May Need From You.

To exercise any rights available to you under applicable state law, please contact us using the contact information listed in the privacy policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We will respond to you within the timeframe required by applicable law.


For detailed information about privacy rights specific to residents of California and Texas, please refer to the state-specific sections later in this policy.

10. Glossary

Email Privacy.

When you communicate with us over email, we process your data for communication purposes, and we store this data in our systems. Your data is processed in order to communicate with you, provide you with information about our products and company or to process your inquiry and respond to your requests.


You may opt out of receiving marketing or promotional emails from us at any time as described in this policy. Even if you opt out of marketing, we may still contact you regarding your account, transactions, or other non-promotional matters as permitted by law. 

 

Consent.

In providing Personal Information to Novogene through the Site or by using our products or services, you are consenting and agreeing to our collection and use of private data in accordance with this Privacy Policy.

 

Linked Websites.

This Policy does not apply to any third-party websites linked from the Site or that may provide links to the Site. Any use of such third-party websites shall be governed by the privacy and other policies of such other websites, and Pacific Biosciences accepts no responsibility for the privacy and/or security of any information you may submit to any third-party websites.

 

Data Sharing.

Please remember that any content you or any user uploads to our Services may be publicly available to other users by default and may be collected and used by these other users, and transferred, or made public, without our consent. Be careful not to include or attach any identifiers including, for example, labeling a file with an individual’s name, identifier, date of service, or other similar information. Any use or further disclosure of any content by another user of our Services is not a use or disclosure by us. We do not control the policies and practices of any third-party sites or services. Additionally, when you share information with third parties, that information may be passed along or made public by others. Therefore, anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.

11. Privacy Rights for Residents of California

This section applies to residents of the State of California, as provided under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”), and supplements the main Privacy Policy. This section does not apply to personal information we process on behalf of other businesses, information that is subject to federal or state medical privacy laws (such as HIPAA or CMIA), publicly available information as defined by the CCPA/CPRA, or information that is otherwise exempt under the CCPA/CPRA. Any terms defined in the CCPA/CPRA have the same meaning when used in this section.


Categories of Personal Information We Collect and Disclose

We have collected the following categories of personal information about California residents in the preceding 12 months, as described more fully in Sections 2 and 4 of this Privacy Policy:

CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No

11. Privacy Rights for Residents of California

This section applies to residents of the State of California, as provided under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”), and supplements the main Privacy Policy. This section does not apply to personal information we process on behalf of other businesses, information that is subject to federal or state medical privacy laws (such as HIPAA or CMIA), publicly available information as defined by the CCPA/CPRA, or information that is otherwise exempt under the CCPA/CPRA. Any terms defined in the CCPA/CPRA have the same meaning when used in this section.


Categories of Personal Information We Collect and Disclose

We have collected the following categories of personal information about California residents in the preceding 12 months, as described more fully in Sections 2 and 4 of this Privacy Policy:

CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No
CategoryExamplesSourcesBusiness or Commercial PurposesSold or Shared?
IdentifiersFirst name, last name, username, account ID, email address, billing/delivery address, telephone numbers, IP address, device identifiers.Directly from you; automatically from your device; from third-party platforms.Account registration and management; order processing and delivery; customer support; security and fraud prevention; marketing; analytics.No
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))Name, address, telephone number, financial account details (bank account only; we do not store full payment card details).Directly from you; from third-party payment and delivery providers.Fulfilling orders and managing payments; customer service.No
Commercial informationProducts or services purchased, order details, purchase history, invoices, payment method and transaction status.Directly from you; from third-party payment providers.Processing and delivering orders; managing payments and collections; analytics.No
Internet or other electronic network activityBrowsing history, search history, interaction with our websites, advertisements, or emails; log data.Automatically via cookies, server logs, and similar technologies; from analytics or advertising providers.Website operation and security; analytics; delivering relevant content; marketing.No
Geolocation dataApproximate location inferred from IP address.Automatically via technical means.Website administration; network security; localized content delivery.No
Professional or employment-related informationJob title, company name.Directly from you.Managing customer relationships; marketing.No
Inferences drawn from other personal informationPreferences, interests, characteristics reflected in profiles derived from usage and preferences.Derived from your interactions and provided information.Personalizing your experience; marketing and product development; analytics.No
Sensitive personal informationAccount log-in credentials (username and password).Directly from you.Account authentication and security.No

We do not sell or share personal information of California residents within the meaning of “sold” or “shared” under the CCPA/CPRA, and we have not done so in the past 12 months. Further, we do not have actual knowledge that we sell or share personal information of residents under 16 years of age. We only use sensitive personal information for the specific business purposes set forth above and permissible under the CCPA, and do not use sensitive personal information to infer characteristics about you.

 

Your California Privacy Rights

If you are a California resident, you have the additional rights as described below.


Right to Know About Personal Information Collected, Disclosed, or Sold.


In addition to the rights described in other sections of this Privacy Policy, California law permits California residents to request and obtain from us twice a year, free of charge, information about our collection and use of your personal information. Novogene does not share your personally identifiable information with third parties for their own marketing purposes without your consent. Once we receive and confirm your verifiable consumer request (instructions and description below), we will disclose to you:


· The categories of personal information we collected about you;

· The categories of sources for the personal information we collected about you;

· Our business or commercial purpose for collecting or disclosing that personal information;

· The categories of third parties with whom we disclose that personal information;

· The specific pieces of personal information we collected about you;

· If we disclosed your personal information for a business purpose, a list of disclosures identifying the categories of personal information that each category of recipient purchased or obtained; If we shared your personal information for cross-context behavioral advertising, a list of categories of personal information shared with each category of third party.


Right to Access & Data Portability

You have the right to obtain a portable copy of the personal information you have provided to us, in a structured, commonly used, machine-readable format.


Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions (such as when the information is necessary to complete a transaction, detect security incidents, comply with a legal obligation, or make other internal and lawful uses of the information).


Right to Correct

You have the right to request correction of inaccurate personal information we maintain about you. If we correct your information based on your request, we will, upon your request, provide you with the name of the source from which the inaccurate information originated, or we will notify that source ourselves. We will also take reasonable steps to ensure the corrected information remains accurate and is not overwritten by subsequent updates from the same source (e.g., a data broker). In the specific case of health information, if we deny your correction request, you have the right to submit a written statement of dispute (not to exceed 250 words) regarding the accuracy of the information. Upon your request, we will provide this statement to any party that previously received the disputed information.


Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct us to limit the use or disclosure of your sensitive personal information to those uses which are necessary to perform the services or provide the goods reasonably expected by an average consumer, or as otherwise authorized by law. 


Right to Opt-Out of Sale or Sharing

California residents have the right to opt out of the “sale” or “sharing” of their personal information for cross-context behavioral advertising. We do not currently sell or share your personal information in this manner. Should our practices change in the future, we will update this notice and provide you with an effective opt-out mechanism. You may enforce this right by emailing our data protection officer at IT@novogeneusa.com or write to Novogene Corporation Inc., 2921 Stockton Blvd. Suite 1810, Sacramento CA 95817


Please note that we may continue to share your personal information with our service providers for such essential purposes described above and other such circumstances.


Non-Discrimination

We support your ability to exercise your privacy rights. We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:


· Deny you goods or services.

· Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

· Provide you a different level or quality of goods or services.

· Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

 

Response Timing and Format.

We endeavor to substantively respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosure we provide will only cover the 12- month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may ask you to provide information to verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf, subject to verification.

 

California Shine the Light Law.

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please email us at IT@novogeneusa.com.

12. Privacy Rights for Residents of Texas

This section applies to residents of the State of Texas, as provided under the Texas Data Privacy and Security Act (“TDPSA”) and other applicable laws and regulations, and supplements the main Privacy Policy. It does not apply to personal data we process on behalf of our business clients pursuant to written service agreements, de-identified or aggregated data, or information exempt from the TDPSA under applicable law.

Categories of Personal Data Collected, Used, and Disclosed

The personal data we collect about Texas residents aligns with the data categories described in Section 2 of this Privacy Policy, including data collected through our website, CSS customer service platform, and all related products and services. We process these categories of personal data for the business and commercial purposes set forth in Section 4 of this Privacy Policy.


We disclose personal data to the following categories of third parties for business purposes, as described in Section 5 of this Privacy Policy:


· IT, customer support, analytics and fraud prevention service providers

· Payment processors and logistics/delivery partners

· Professional advisors (legal, audit, insurance)

· U.S. federal and state regulatory and government authorities, as required by law

· Successors in the event of a business transaction (merger, asset sale, etc.)


We do not “sell” personal data of Texas residents for monetary consideration, and we only process sensitive personal data for purposes permitted by the TDPSA, and do not use sensitive data to infer characteristics about you. We do not engage in “targeted advertising” or “profiling” that produces legal or similarly significant effects concerning you, as those terms are defined by the TDPSA. Should our practices change, we will update this notice and provide you with an effective mechanism to opt out.


We process sensitive personal data only after obtaining your affirmative consent, as required by the TDPSA. Your consent is freely given, informed, and unambiguous. You have the right to withdraw your consent at any time, subject to applicable legal and contractual limitations. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

 

Data Storage and Transfers

We comply with applicable Texas privacy and data protection laws. For our users in Texas,human genomic data is stored and processed solely within the United States, and we maintain administrative, technical, and physical safeguards designed to protect that data in accordance with state law.

 

Your Privacy Rights

If you are a Texas resident, you have the following rights under the TDPSA, subject to applicable exceptions:


· Right to Confirm and Access: You have the right to confirm whether we are processing your personal data, and to access the personal data we hold about you.

· Right to Correction: You have the right to request correction of inaccurate personal data we maintain about you, taking into account the nature of the personal data and the purposes of processing.

· Right to Deletion: You have the right to request deletion of personal data we have collected about you, subject to exceptions such as completing a transaction, complying with legal obligations, or exercising legal claims.

· Right to Data Portability: You have the right to obtain a copy of your personal data in a structured, commonly used and machine-readable format, to the extent technically feasible, that allows you to transmit the data to another controller without hindrance.

· Right to Opt Out of Targeted Advertising: You have the right to opt out of the processing of your personal data for targeted advertising purposes. We currently do not engage in targeted advertising activities that trigger this right under the TDPSA; should our practices change, we will update this policy and provide an accessible opt-out mechanism.

· Right to Opt Out of Sale of Personal Data: You have the right to opt out of the sale of your personal data. As noted above, we do not sell personal data of Texas residents at this time.

· Right to Opt Out of Processing of Sensitive Personal Data: You have the right to opt out of processing of your sensitive personal data for purposes beyond those necessary to perform the services you have requested or as otherwise permitted by the TDPSA.

· Right to Non-Discrimination: We will not discriminate against you for exercising your rights under the TDPSA. We will not deny you goods or services, charge different prices, or provide a different level of service solely because you have exercised your privacy rights.

 

Exercising Your Rights and Appeal

To exercise any of the rights described above, please contact us via email at IT@novogeneusa.com or by mail at: Novogene Corporation Inc., 2921 Stockton Blvd. Suite 1810, Sacramento CA 95817.


We may ask you to provide information to verify your identity before processing your request. You may also designate an authorized agent to submit requests on your behalf with valid written authorization, subject to verification.


We will respond to verifiable requests within 45 days of receipt. We may extend this period by up to an additional 60 days for complex requests, in which case we will notify you of the extension and the reason for the delay within the initial 45-day period. If we decline to take action on your request, we will provide an explanation for our decision. You may appeal our decision within 60 days of receiving our response by contacting us at the email address above. We will respond to your appeal within 60 days. If the appeal is denied, you may contact the Texas Attorney General to submit a complaint at (800) 621-0508 or online at https://www.texasattorneygeneral.gov/consumer-protection.


To the extent that we process de-identified data, we maintain and use such data only in a de-identified form and do not attempt to re-identify it.

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